58% of consumers engage with a Facebook ad before spending money with a small business.
Connecting With Your Facebook Audience
Why have a Facebook page?
Maybe more than a website, your small business needs a successful Facebook page. When you type in a product name, do you get Facebook listings first or websites? If you are competing with a large company, your website is probably not coming up in a Google or Bing search at the top of the page. Small businesses just don’t have the money to compete for first page placements in searches. However, David did manage to slay Goliath, and you can, too, with the correct marketing strategies and a solid understanding of how search engine optimization, SEO, works.
If you utilize your Facebook page for marketing, you can connect with your target audience. Once you connect with them, you must build a relationship with them. It is during this relationship building that you will drive them to your website and into your business. Without a Facebook page, your business is allowing other small businesses to reach into your target audience and pull them away from you. Is this what you want? Would you be willing to learn how to use Facebook for your marketing needs? It makes sense for you to use the tools at your fingertips even if you have never logged into Facebook. Now you have a reason to check it out.
Can’t anyone create a Facebook page? Why do I need Xizzee to do it?
Of course anyone can create a Facebook page, but that’s not the same as a Facebook Business Page. Because Facebook is also a platform for non-business interaction, too many businesses create their accounts incorrectly, thus minimizing the positive marketing features available through Facebook. Xizzee can construct a new or redesign an existing Facebook Business Page for you. For a small fee, it is worth it to allow an experienced user set up your Facebook Business Account for you.
Xizzee can also assist you in formatting your business logo to meet the Facebook size restrictions. A poorly cropped and formatted logo makes a business look unprofessional and homemade.
In addition to logo formatting, Xizzee can help you look as professional as possible in your profile picture. There is nothing worse than a grainy, blurry, unprofessional profile picture placed next to every post you create. Let Xizzee raise your level of professionalism.
What if I want to learn how to create my Facebook Business Page myself?
Good for you for wanting to take the bull by the horns. There are many pages on the Internet that you can read through to learn how to do this, or Xizzee can train you. Training is one of Xizzee’s main focuses to help you #harnessthepower of the Internet. Just contact Eileen@xizzee.com to schedule your training time. This is set up as a guide by the side training, so you will work on your own computer or tablet while Eileen walks you through all of the steps. As a 27 year educator, Eileen has the patience of a saint and knows how to break things down into little parts to save you from being overwhelmed.
Once Xizzee creates my Facebook Business Page, how will I learn to use it?
Because Xizzee strives to help small businesses succeed, it focuses on making its clients as independent as possible. Why would Xizzee do that when making customers independent means Xizzee won’t make any more money off of them? We want to help you help yourselves, so you will recommend us to other small business owners we can help. Honestly, we don’t want to do the work for you unless you absolutely want us to. Therefore, Xizzee offers different tiers of service.
What are the service tiers Xizzee offers for Facebook Business Pages?
Because small business owners come with various levels of technical expertise, Xizzee addresses all of them.
Tier 1: Facebook Business Page Creation
You can purchase the creation of a Facebook Business Page that you will maintain yourself.
Tier 2: Facebook Business Page Creation with Training
You can purchase the creation of a Facebook Business Page with 1 hour of training on how you will maintain it on your own. Additional training can be purchased a-la-carte. All training takes place at your place of business on your technology to ensure you are comfortable with all steps and will be successful.
Tier 3: Facebook Business Page with Maintenance
You might not want to maintain your own Facebook Business Page, so Xizzee can create it and maintain it for you. Updates will be priced individually per business and per transaction.