Why is Social Media Marketing Important?
Static Website are no longer enough
Websites alone are not enough in 2016. 21st century consumers seek regular interaction sent directly to them via the hottest social marketing platform. This is known as push technology because the company pushes it out to the customer instead of the customer actively seeking it out. Today’s most popular push technology includes MailChimp, Facebook, Twitter, Instagram, and Google+. While they all help you stay in contact with your customers, each has its own unique features and users leaving business owners with the dilemma of having to maintain a presence on all or risk losing potential or current customers.
Who has time to send personalized emails and post on Facebook, Twitter, and Google+?
Having a healthy social media presence can be excessively time consuming for the business owner; however, there are tricks to working around this which allow the business owner to post in one place and having the same post appear in multiple platforms. This usually requires coding, but it would definitely be worth hiring someone to set this up for you, so you can proceed independently and efficiently after that. The old adage “Time is money” never applied better than to this situation. Paying someone to set up this multiple posting system is worth the time it saves the business owner in research and trial and error. Unless you are starting a web design business, it is not worth the research, trial and error, and frustration that comes with it.
Who can set up this multiple-post system?
Besides linking your social media, Xizzee can also train you on how to use the media services. However, it doesn’t stop there. Xizzee can pull your Facebook and Twitter posts onto your website to make your website dynamic instead of static, thus meeting a very important SEO criteria.
What if I need more help with social media marketing?
Because social media is driving business to customer interaction (B2C), you might decide to seek out advanced, third-party services. Check the Xizzee Blog for recommendations for third-party social media marketing services.
What else can Xizzee do for my social media marketing?
Xizzee can construct a new or redesign an existing Facebook page. Because Facebook is also a platform for non-business interaction, too many businesses create their accounts incorrectly, thus minimizing the positive marketing features available through Facebook. For a small fee, it is worth it to allow an experienced user set up your Facebook Business Account for you.
Xizzee can also assist you in formatting your business logo to meet the Facebook size restrictions. A poorly cropped and formatted logo makes a business look unprofessional and homemade.
In addition to logo formatting, Xizzee can help you look as professional as possible in your profile picture. There is nothing worse than a grainy, blurry, unprofessional profile picture placed next to every post you create. Let Xizzee raise your level of professionalism.
basic training on how Facebook works
advanced training available upon request as an a la carte service
Twitter accounts are simple enough to set up because they have not yet adopted advertising features. However, there are restrictions on how long your handle (@_____) can be and how many characters a post can be. You can research this on your own (see the Xizzee Blog for helpful links) or let Xizzee walk you through it.
Xizzee can also assist you in formatting your business logo to meet the Twitter size restrictions. A poorly cropped and formatted logo makes a business look unprofessional and homemade.
In addition to logo formatting, Xizzee can help you look as professional as possible in your profile picture. There is nothing more unprofessional than an egg as your profile picture placed next to every post you create. Let Xizzee raise your level of professionalism.
Twitter is not what one would call intuitive, so Xizzee offers basic training on how Twitter works and how you can make it work for your business, SEO, and Page Ranking
advanced Twitter training is available upon request as an a la carte service
Google +
Google likes Google, so creating a Google+ Business Page is always a good idea for a business. If you are not familiar with Google+, it is Google’s competition for Facebook. Hence, Google Business Pages rival Facebook Business Pages utilizing circles of friends, postings, coupons and events, photo albums, and more. One of the most powerful features of Google+ is that it shows up as an advertisement on the right side of a Google search. The search results show your business name, website link, profile pic, map of your location, business hours, and your personalized business description. redesign or new construction
Xizzee can create your Google+ Business Page for you and train you on how to use it for marketing purposes. Unfortunately, while Facebook and Twitter are easy to embed in a website, Google+ is not. For this reason, it might be best to post primarily on Google+ and pull the posts into Facebook which then embeds on your website. Because Google, Facebook, and Twitter are constantly evolving, be prepared to grow and change with them.
Just as with Facebook and Twitter, Google+ has logo size and resolution restrictions. For a small fee, it is worth it to allow an experienced user set up your Google+ Business Account with professional logo and profile pictures.
Maintaining Google+ rankings takes some skill. Xizzee can train you on what you need to do to be at the top of the list of businesses searched by your keyword.
advanced Google+ training is available upon request as an a la carte service