If your audience is local, you do not need to market to the world. Instead, you need local marketing. There are ways to use your marketing budget to reach only people within certain zip codes or within a certain distance. You can also select specific states to market to as needed.
What are some digital marketing tools I can use for local marketing?
Xizzee harnesses the power of social media and search engines to help you increase your local marketing reach. Facebook and Google Business Pages are powerful for local marketing and SEO. If you do not yet have a budget for a website, you can market your business using the Grow With Google Toolkit. As a Certified Google for Education Trainer, Eileen keeps on top of Google tools to help you with local marketing.
Grow with Google
Grow With Google is a collection of free tools to help small business owners build their skills and increase their local marketing. We can help get you set up, so you can learn online at your own pace. If you are short on time, we can use the tools for you.
While Facebook is free, Facebook Ads are not. Facebook has changed its rules, and your free outreach is not as good as it used to be. Creating a Facebook Ad is your best best but can take hours. If you have more time than money, we can teach you how to do it to save you money. If you’d rather pay us to do it for you, just let us know.